GUANGDONG BREWERY HOLDINGS LIMITED

Annual Report 1998

Although domestic consumption in Mainland China was very weak for the year and market competition in the beer industry was intense, the consolidated turnover of the Group for the year 1998 achieved satisfactory growth of 17.8%, reaching HK$619 million. This good result stems from good quality products, the outstanding brand image of Kingway beer and effective management. Kingway Plant II, which commenced production in September 1998, is not yet operating on a full economic scale and is thus making a loss, however, the net profit attributable to shareholders for the year 1998 still stood at HK$84,488,000, representing a decrease of 12.3% as compared to the year 1997, or a decrease of only 6.4% if the exceptional profit relating to interest earned in the initial public offering in 1997 is excluded. Earnings per share were 6.8 cents. Despite the decrease in profits in the year 1998, we strongly believe that given our solid foundation, the Group's business will continue to develop steadily during the present time of economic adjustment.

REVIEW OF OPERATIONS

Financial Status

Hong Kong entered a period characterised by a contraction of available credit in the year 1998 which caused greater difficulties in obtaining finance when compared to the past. Given the healthy financial position of the Group, the satisfactory operating cash inflow, the consistent stability of Renminbi and the continued support from the holding company, the Group has not only successfully extended the repayment period of a US dollar loan during the year, but also lowered the Group's total liabilities and decreased the proportion of foreign currency loans, resulting in an improved financial status as compared to the year 1997.

The net proceeds from the new issue of shares in 1997 has been applied in the Group's operations according to the plan in the Prospectus.

Management Strengthening

During this year, the Group has successfully strengthened the management structure of Kingway beer by merging the management teams and sales force of both Kingway Plant I and Plant II. After such mergers, the efficiency in giving business directions, the strength of the sales force and staff morale have significantly increased. At the same time, the Group has paid special attention to the organizational structure and the professional standards of the sales force. A regional manager structure has been adopted for beer sales under which commission and penalties are linked to sales targets. This structure creates competition between regional managers and thus increases sales. The Group has also started regular reviews and studies on each of the internal sections with a view to continuously upgrading internal management standards.

Market Development and Brand Promotion

The sales volume of Kingway Plant I for the year 1998 amounted to 154,000 tons, representing an increase of 12.4% as compared to the year 1997. The sales volume of Kingway Plant II from the commencement of production in September 1998 up to the end of the year amounted to 7,000 tons.

The Group has embarked on a series of advertising and promotion campaigns this year, highlighted by the advertisement for Kingway beer starring Mr. Ke Shouliang, who is renowned for his heroic feat of the "Yellow River Leap". Since its launch in Mainland China and Hong Kong, the advertisement has been well received and proven successful. Kingway beer was recently designated as an official beer of the Great Hall of the People for state banquets, which is a good illustration of its enhanced brand recognition following various promotions.

Backed by effective promotion and our dedicated sales teams, Kingway beer was able to maintain the same price level as last year and has also achieved satisfactory growth in sales volume in the year.

During the year, Kingway beer achieved good progress in expanding its presence in the Guangdong market. However, its expansion outside Guangdong was adversely affected by the overall economic situation resulting from the financial turmoil in certain provinces and contracted market demand as a result of the flood crisis of the Changjiang River. In view of this, the Group has adjusted its market development strategies, focusing its resources on the exploration of priority markets including Guangxi, Hunan, Jiangxi and Fujiang. Given the improving market response to Kingway beer in Hong Kong both in terms of sales volume and brand recognition, the Group has confidence in its ability to develop the Hong Kong market.

Research, Development and Cost Control

The Group is well aware of the importance of product quality to the food and beverage industry. The Group entered into an agreement during the year with the China National Research Institute of Food and Fermentation Industries on technological cooperation for a term of three years, as part of our effort to further enhance the quality standards of Kingway beer.

Notwithstanding the increase in budgets for advertising and promotion, the Group implemented various cost reduction measures on other fronts in 1998. As a result of management's effective cost control and the decline in prices of some over-supplied raw materials, Kingway beer has benefited from a considerable drop in production costs as compared to last year.

Shandong Amber Brewery - Assoicated Company

The sales volume of Amber beer amounted to 146,000 tons in the year 1998, representing a decrease of 0.7% as compared to last year. Owing to the keen price competition in the low-end beer market in the northern regions, the profits attributable to the Group was below expectation.



BUSINESS PROSPECTS

Looking at the position for 1999, the economies of Mainland China and Hong Kong have not yet recovered. However, the Central Government of China has announced that it will continue to adopt measures in stimulating the economy. It is believed that the Mainland consumer market, including in the beer market, will remain relatively stable.

Competition in the market will continue to be keen, and our business will face even greater challenges in this year. The most important objectives of the Group for this year are market development and the increase of sales. The Group will focus its resources in strengthening the promotion of Kingway beer, so as to maintain its market shares in Shenzhen, Baoan and Eastern Guangdong. The Group will empower its sales force in Dongguan, Guangzhou and other Pearl River Delta cities, which have huge market potential for Kingway beer. Also, the Group will continue to develop the markets in the neighbouring provinces of Guangdong. At the same time, the Group will adopt more prudent policies in its financial management, including better credit control on beer sales, commitment to save costs and expenses, and measures on strengthening management and increasing efficiency. The Group is confident in the business development of Kingway beer in the year 1999.

Guangdong Enterprises (Holdings) Limited ("GDE"), the ultimate controlling shareholder of the Group, is currently undergoing a restructuring, following significant financial difficulties and a standstill of the financial creditiors of GDE announced in January 1999 and of the financial creditors of Guangdong Investment Limited ("GDI"), the controlling shareholder of the Group announced on 4 March 1999. The Group is not part of these standstill arrangements, but it is part of the restructuring plan to be proposed by the Guangdong Provincial Government to deal with difficulties at the GDE and GDI level. The Guangdong Provincial Government has clearly indicated its support. When the restructure of GDE is successfully completed, we believe that the Group's business in the long run will enjoy even greater support and development.


CONSOLIDATED PROFIT AND LOSS ACCOUNT

For the year ended 31 December 1998
 

 
Year ended
31 December
1998
Period
from 21 March
1997 (date of
incorporation)
to 31 December
1997
 

Proforma
combined
(Note 2)
Year ended
31 December

HK$'000
HK$'000
HK$'000



Turnover
618,641
253,223
525,069



Operating profit before exceptional item
95,287
61,159
126,367
Exceptional item
-
6,022
6,022



Operating profit
95,287
67,181
132,389
Share of profit of an associated company
1,398
-
-



Profit before taxation
96,685
67,181
132,389
Taxation
(12,772)
(5,635)
(10,217)



Profit before minority interests
83,913
61,546
122,172
Minority interests
575
(10,781)
(25,848)



Net profit attributable to shareholders
84,488
50,765
96,324



Dividends
(6,250)
-
(133,127)



Earnings per share-Basic
6.8 cents
9.6 cents
9.2 cents




 


CONSOLIDATED BALANCE SHEET

31 December 1998
 
1998
1997
HK$'000
HK$'000


Fixed assets
1,375,063
1,364,884
Interest in an associated company
80,251
69,726
Long term investment
5,611
-
Long term receivable
1,752
-
Other long term assets
43,053
34,936
Current assets
424,166
420,911
Current liabilities
(416,592)
(399,919)


Net current assets
7,574
20,992


Total assets less current liabilities
1,513,304
1,490,538
Long term bank loans
(102,967)
(50,515)
Long term portion of amounts due to the ultimate holding company  

(234,807)
 

(339,019)
Long term portion of amounts due to minority shareholders of subsidiaries  

(98,044)
 

(95,001)


1,077,486
1,006,003
Minority interests
(41,636)
(48,686)


1,035,850
957,317


Share capital
125,000
125,000
Reserves
910,850
832,317


1,035,850
957,317



CONSOLIDATED CASH FLOW STATEMENT

For the year ended 31 December 1998
 

 
 
Year ended
31 December
1998
Period from
21 March 1997
(date of
incorporation)
to 31 December
1997

HK$'000
HK$'000


Net cash inflow from operating activities
235,218
57,076
Returns on investments and servicing of finance
    Interest received
8,640
9,501
    Interest paid
(41,137)
(5,635)
    Dividend paid
(6,250)
-
    Dividend paid to minority shareholders
(16,853)
-


Net cash inflow/(outflow) from returns on investments and servicing of finance  

(55,600)
 

3,866


Taxation
    Taxes paid in Mainland China
(11,540)
(6,305)


Investing activities
    Proceeds from the sale of fixed assets
211
496
    Purchases of fixed assets
(72,794)
(233,247)
    Capital injections to an associated company
-
(48,453)
    Increase in net amount due from an associated company
(9,127)
-
    Increase in other long term assets
(29,494)
(11,162)
    Increase in long term investment
(5,611)
-
    Acquisitions of subsidiaries
-
(130,670)


Net cash outflow from investing activities
(116,815)
(423,036)


Net cash inflow/(outflow) before financing
51,263
(368,399)


Financing
    New bank loans
178,377
191,163
    Repayment of bank loans
(127,397)
(11,693)
    Decrease in amounts due to the ultimate holding company  

(93,290)
 

(156,738)
    Increase/(decrease) in amounts due to minority shareholders of subsidiaries  

(5,171)
 

20,700
    Proceeds from shares issued on initial public offering
-
630,000
    Share issue expenses
-
(28,419)
    Interest income derived from share application monies received during the initial public offering  

-
 

6,022
    Repayment of amount due to a previous shareholder of a subsidiary  

-
 

(26,900)


Net cash inflow/(outflow) from financing
(47,481)
624,135


Increase in cash and cash equivalents
3,782
255,736
Cash and cash equivalents at beginning of year/period  

255,736
 

-
Effect of foreign exchange rate changes, net
75
-


Cash and cash equivalents at end of year/period  

259,593
 

255,736
Analysis of balances of cash and cash equivalents

    Cash and bank balances
259,593
255,736